3rd Left; Winner of the Rift Winner leg of Smirnoff Battle of The Beats competition KeyJay Thee Deejay, receives her award from EABL Shopper Manager Jonathan Ruto

KEYJAY THE DEEJAY ACROWNED SMIRNOFF BATTLE OF THE BEATS WINNER, RIFT REGION

Nairobi, Kenya, April 29th 2023-In an exciting showdown of musical prowess, Esther Nakhanu Kutolo professionally known as KeyJayTheDeejay, this past weekend emerged triumphant as the Smirnoff Battle of the Beats DJ competition, Rift Region winner.

She battled it out against 16 other talented contestants, showcasing exceptional skills and electrifying performances to claim the coveted title. Notably Geejoe The Deejay  and DJ Blackspin secured the second and third positions respectively, in the fiercely contested competition.

Winner KeyJay Thee Deejay speaking during the Rift valley finals of the Smirnoff Battle of the Beats competition this past weekend

The Smirnoff Battle of the Beats DJ competition stands as a groundbreaking initiative designed by East African Breweries Limited (EABL) to unearth the country’s top-tier DJs. Serving as a pivotal platform for nurturing emerging talent within the DJ community, this competition symbolizes EABL’s commitment to promote creativity and innovation in Kenya’s vibrant music scene.

Speaking during the crowning ceremony, Smirnoff Shopper Manager, Jonathan Ruto said, “The Smirnoff Battle of the Beats DJ competition is a celebration of talent and creativity, embodying EABL’s commitment to supporting the vibrant music culture in Kenya. We are thrilled to witness the exceptional performances and look forward to DJ XXX representing the Rift region in the ultimate finals.”

The competition now moves to the Coast region, with the first round of auditions scheduled for early June. Already crowned are DJ Insta and DJ Kryptic from Mountain and Lake regions respectively. The final round will be Nairobi region, after which all the 5 winners will battle it out for the ultimate bragging rights to take place later this year

To participate, DJs are urged to upload their thrilling 2–5-minute performance on Instagram or Facebook, tagging @smirnoffkeand using the hashtags #WeDoWe where the completion’s judges will then select the top 20 who will proceed to battle it outlive on TV.

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