Lilian Mbugua - Brand Manager, Chrome and Isack Nyota Kamau pose for a photo at the Tujengane winner's party held at Muthiga Inn in Kikuyu

EABL Celebrates Tujengane National Consumer Promotion Winners in Grand Style

Nairobi, Kenya-Monday 3rd June 2024-East African Breweries Limited (EABL) hosted a grand celebration party, to honor winners of its ongoing National Consumer Promotion, Tujengane.

Hosted in the heart of Kikuyu, the event sought to bring together the winners to a night of celebration and gratitude. The gathering not only honored over sixty lucky participants but also aimed to reinforce the sense of community that EABL strives to foster among its customers. The event was a testament to EABL’s commitment to rewarding loyalty and enhancing the lives of its consumers.

Launched back in April, the campaign holds a significant relevance in embodying the collective spirit of resilience and togetherness as Kenyans by rewarding EABL customers for their loyalty and foster a sense of community.

Lilian Mbugua, Brand Manager, Chrome, expressed her delight, stating, “We are thrilled to celebrate our Tujengane winners today. This promotion, anchored in the spirit of togetherness, was designed to reward our loyal customers and express our gratitude for their continued support. Seeing the joy on the winners’ faces, some of whom shared stories of how these prizes will transform their lives, makes this initiative even more rewarding.”

Rent waiver winners; Peter Mwangi Gikonyo (left) and Isack Nyota Kamau (Right), pose with Jonathan Rutto - Shopper Manager, EABL (center) at the Tujengane winner's party held at Muthiga Inn in Kikuyu.
Rent waiver winners; Peter Mwangi Gikonyo (left) and Isack Nyota Kamau (Right), pose with Jonathan Rutto – Shopper Manager, EABL (center) at the Tujengane winner’s party held at Muthiga Inn in Kikuyu. 

To participate, one has to purchase any of the participating EABL brands—Chrome Gin, Chrome Vodka, Triple Ace, Kane Xtra, Kenya Cane, Orijin, Gilbeys, Smirnoff and Captain Morgan—submit a unique code found on the labels and stand a chance to win. The promotion features daily, weekly, and monthly draws, offering a variety of exciting prizes that include; 4 brand new cars that will be awarded to 4 lucky winners; 3 lucky winners will each win Ksh 1Million each; 24 lucky winners will ride away with their very own Motor bikes. Also up for grabs are rent waivers worth Ksh 50,000; shopping vouchers worth Ksh 5,000, airtime and more cash prizes. Total targeted number of winners will be over 200,000 ensuring widespread participation and excitement nationally.

Among last winners who were feted were Adriel Juma, a mechanic from Juja who won a motorbike; Isaack Nyota Kamau from Industrial Area, and Peter Gikonyo from Dandora, who both won rent waivers.

The winners shared how the promotion has positively impacted their lives. Isaack Nyota Kamau highlighted the immediate benefits of his rent waiver, allowing him to set up an emergency fund. Peter Gikonyo emphasized the “immense” significance of the win. Adriel Juma, who won a motorbike, expressed how it would enhance his business operations.

“The Tujengane Campaign has so far been a huge success. This event is a testament to that commitment. Witnessing the positive impact on our winners’ lives is incredibly fulfilling.” Added Lilian.

EABL looks forward to creating more rewarding experiences for its customers in the coming weeks, strengthening community bonds and enhancing the lives of many more.

About East African Breweries Limited:

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business, offering a diverse collection of brands ranging from beer to spirits and adult non-alcoholic drinks. Established in 1922, EABL operates extensive breweries, distillers, and distribution networks in Kenya, Uganda, and Tanzania, with products available in over 10 countries across Africa and beyond. As a consumer-driven company, EABL continuously invests in innovation to meet dynamic consumer needs and trends.

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